Beth Bugdaycay of Foundrae
October 5, 2015
Beth Bugdaycay cofounded contemporary brand Rebecca Taylor 18 years ago, where she served as CEO. After leaving the brand in 2014, Bugdaycay discovered her true calling with Foundrae, the company that she and her husband, Murat Bugdaycay, founded, and where she is leading the creative side of things for the first time.
The brand’s name is based on the idea of special “found” objects that become modern, unique pieces of clothing and jewelry created to complement the ready-to-wear collection. Rae is the middle name of Bugdaycay’s grandmother, who has influenced her creative process by transforming traditional American craft objects into something new. (Bugdaycay’s daughter’s middle name is also Rae.)
So, how do you transition from an established brand like Rebecca Taylor to a brand-new company? “The whole point of starting a new brand for me is really about inspiring women to take risks and to always follow their heart,” Bugdaycay says. “I wanted to decompartmentalize my life.” Bugdaycay is not only CEO but also the head of design, a mother, a mentor and a friend to her coworkers. She says, “We want to build a small corporate culture that really celebrates women and allows them to be strong.”
Now, let’s talk about the clothes. Foundrae’s fall collection has a full range of easy yet sophisticated and artistic pieces. Chunky knits are just as prominent as tailored culottes, blazers and jumpsuits, but it’s the relaxed silhouettes and the luxurious fringe details in suede that make this an exciting collection for the busy, modern woman, just like Bugdaycay. “I like the idea of being eclectic because it reflects creativity and appreciation for different cultures. I like to be alluring and attractive, but I also like a sense of downtown easiness, because I’m still a working mother and when I get dressed in the morning, I don’t change until I go to bed at nighttime.”
The neutrals in the collection are often paired with colorful prints—see the geometric-print silk shirtdress and the colorblock cashmere poncho—which were inspired by German textile artist Gunta Stölzl. All reinforced Bugdaycay’s idea of found objects reinvented in sustainable ways for an eclectic wardrobe.
It’s only been one season, but the future is looking great for Foundrae. During Fashion Week, she met with our buyers to discuss what’s next for Foundrae at Neiman Marcus. And in the midst of shooting and presenting the Spring 2016 collection in New York, Bugdaycay and her husband are also planning to open Foundrae’s flagship store next February!