Diane von Furstenberg's Journey of a Dress Exhibition - Neiman Marcus
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Diane von Furstenberg’s Journey of a Dress Exhibition

Regina Campbell

January 13, 2014

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This year marks the 40th anniversary of designer Diane Von Furstenberg‘s iconic wrap dress and DVF is celebrating in style with the opening of the Journey of a Dress exhibition in Los Angeles. “The wrap dress is the one thing I owe everything to. She paid for my bills; as a matter-of-fact, in French, we call the wrap dress “portefeuille” which means wallet. For me it was my wallet dress. It paid for everything – my children’s education, my freedom, it gave me fame and it gave me the American dream. I owe so much to this dress,” says Von Furstenberg.

DVF's Journey of a Dress Exhibition in Los Angeles.
DVF’s Journey of a Dress Exhibition in Los Angeles.

The exhibition focuses on a retrospective of vintage and contemporary DVF wraps, with a timeline chronicling the journey of the iconic dresses – from the first sample to a world-renowned symbol of freedom for entire generations of women. The timeline begins with a letter from a woman whom Von Furstenberg attributes her own freedom to, former Vogue editor-in-chief Diana Vreeland. “I was a young pretty princess who arrived in New York with a couple of nothing dresses, and everybody looked at me, but nobody really understood the clothes until Diana Vreeland,” says Von Furstenberg. The exhibition also celebrates artists such as Andy Warhol, Barbara Kruger, Chuck Close, Francesco Clemente, Helmut Newton and Annie Liebovitz. The exhibition highlights stills from the wrap dress’ big screen cameos, from Cybill Shepherd in Taxi Driver to Amy Adams in American Hustle.

"I want an army of dresses," says Von Furstenberg about the exhibition.
“I want an army of dresses,” says Von Furstenberg about the exhibition.
DVF's Journey of a Dress Exhibition.
DVF’s Journey of a Dress Exhibition.

The exhibition is housed in the historic Wilshire May Company Building, the former home of the famous May Co. department store and the future Academy Museum of Motion Pictures. The glamour of the Seventies is in the air in a year that Hollywood has paid homage to the glory of the decade with films like American Hustle. Von Furstenberg chose Los Angeles for the exhibition’s debut because “it’s very much pop culture and this dress is pop culture.” The exhibition opens to the public from January 11, 2014 through April 2014.

The historic Wilshire May Company Building.
The historic Wilshire May Company Building.

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