Tavi Gevinson - Neiman Marcus
Tavi Gevinson

Tavi Gevinson

Alexandra Evjen

March 10, 2015


Get ready, Austin! NM is taking over Rainey Street. Mid-March, we’ll be packing our fringed booties and heading to Austin’s Rainey Street to host our annual celebration of women rocking the worlds of music, art, technology, and fashion. Last year’s bash included insightful panels with women like Frank & Eileen designer Audrey Mcloghlin, quick pick-me-up makeovers from Bobbi Brown, and performances by some of our favorite new band, including Charli XCX, Chromeo and Vance Joy.

This year we’re excited to once again celebrate influential women – like Tavi Gevinson. She got her start as the 11-year-old wunderkind behind the blog phenomenon Style Rookie, but for Gevinson that was just the beginning. Now 18, she’s an accomplished writer, actress, and editor-in-chief of Rookie, the website for teenage girls she founded in 2011. Fresh off the heels of her Broadway run starring in This is Our Youth with Michael Cera and Kieran Culkin, Gevinson took a quick time-out to play a game of five questions.


NM: Which woman inspires you most?
TG: There are so many, but today I’ll say Patti Smith.

NM: How did you get Rookie Started?
TG: I found myself in a community of like-minded young women from starting my blog, wanted to start an online magazine, and asked for submissions to be on staff. A few people came forward as editors, and we learned about boring tech and legal things. We had it up and running Labor Day of my sophomore year.

NM: Writer, editor, actress… what’s next?

TG: I want to tray more kinds of writing like fiction and screenwriting.

NM: If you could interview any woman, who would it be?
TG: Beyonce. I’d want to talk feminism with her. The chillest thing would be a more controversial interview, which I rarely see with her.

NM: How do you want to make an impact on the world?
TG: I just hope that Rookie can let every teenager reading it know they are already cool/pretty/smart/good enough.

Leave a Reply

Your email address will not be published. Required fields are marked *