It’s The Balm
October 17, 2014
London facialist Eve Lom has amassed a devout following with her trademark skincare regimen and the simple philosophy that a glowing complexion can only be achieved with perfectly clean skin. In 1985 Lom brought her ritual stateside with its fundamental treatment: her eponymous balm cleanser, a high-performance blend of essential oils that cleanses, softens, hydrates, and tones the skin—no extra steps required. The cleanser is packaged with a muslin cloth that gently exfoliates and opens pores to remove even the most stubborn makeup, plus instructions on how to perform Lom’s signature facial massage technique.