Poppy Delevingne Reveals Her Signature Scent
May 13, 2015
The model, designer and fashion influencer known for her cool style credentials and quirky Britishness Poppy Delevingne now adds Jo Malone London Girl to her resume. “As a longtime Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment. Poppy’s personality is infectious; she is a joy to be around and brings a sense of celebration to everything she does,” says Jo Malone Global General Manager Jean-Guillaume Trottier. Delevingne opens up about her first fragrance memory and what Jo Malone means to her.
NM: What does Jo Malone mean to you?
PD: I started wearing Red Roses when I was 22. I smelt it on a friend of mine, loved how gentle and sweet it was, and begged her to tell me what it was. The very next day I was at Jo Malone London buying my own bottle. It was at the same time that I met my now husband James. The first thing that drew me to him was his scent. When I asked him what it was he said, “Amber & Lavender by Jo Malone London.” I saw that as a sign. He still wears it now, and whenever I travel without him, I take a small bottle with me.
When the opportunity came up to work with Jo Malone London, I leapt at the chance. It is a brand that has been a part of my life for a long time, and I have always loved it. It’s British like I am, and there is something infinitely special and quirky about it.
NM: First fragrance memory…
PD: My first memory of fragrance is all about my mother. She always smelt so floral when I was a child—of lilies, jasmine and violets. I have no idea where these fragrances came from, but she always had shiny, sparkling bottles piled up on her dressing table, and I have been fascinated ever since.
NM: Tell us about your current fragrance wardrobe.
PD: I usually adapt my scents with the seasons. It’s simple. I like something fresh and floral like Peony & Blush Suede when the sun is out, and for the colder months, something a little more intoxicating like Pomegranate Noir.
NM: What’s next?
PD: This is the beginning of a relationship, and I look forward to working with Jo Malone London on all sorts of new opportunities…watch this space.