Fresh's Rose Face Mask - Neiman Marcus

Fresh’s Rose Face Mask

Regina Campbell

September 2, 2015


The beginning of the fall season also marks the launch of amazing beauty products that will take your fall beauty routine to the next level. This season also marks the 15th anniversary of Fresh’s Rose Face Mask, one of our favorite nighttime skin treats for its hydrating, toning and refreshing effect. To celebrate, Fresh decided to go beyond the Turkish rose petals, cucumber, and green tea-infused formula to commission limited-edition packaging by artist Jo Ratcliff (watch the video here!). The resulting jar is quite beautiful and very worthy being shown off on your beauty vanity—if you’re not doing so already!


Here, Fresh founders Lev Glazman and Alina Roytberg pay homage to the Rose Face Mask and walk us through the production process, which starts by picking rose petals in Isparta, Turkey. Enjoy!

Fresh Rose Turkey
“Each spring, for one month, farmers handpick rose blossoms every day at sunrise, when oil yield is at its peak. The roses are then distilled to extract the rose oil and rosewater.” —Alina Roytberg, Fresh Co-founder

“We use only the purest rose oil and rosewater for Fresh’s Rose Collection, sourced from the Damask Rose right here in Isparta, Turkey.” —Alina Roytberg, Fresh Co-founder

Fresh Rose Turkey

“This process is part of the rich culture of the Turkish countryside and has truly evolved into an art form.” —Alina Roytberg, Fresh Co-founder

Fresh Rose Turkey
“Distilling the flower yields these incredibly precious elements that work to hydrate, tone, and soothe the skin.” —Lev Glazman, Fresh Co-founder

“One of our most iconic products is the hydrating and soothing Rose Face Mask. Real rose petals are suspended in its unique gel formula that literally melt into the skin.” —Lev Glazman, Fresh Co-founder

“Each jar of Rose Face Mask contains an average of 2.5 roses, making it one of the most unique and beneficial rose products on the market.” —Lev Glazman, Fresh Co-founder


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