Tatted-up former basketball player Ben Gorham studied arts at The School of Arts in Stockholm before an encounter with famed perfumer Pierre Wulff had him trading his paintbrushes for blotter strips. Wulff introduced Gorham to two of the most distinguished noses in the biz, Jérome Epineete and Olivia Giacobetti, who helped Gorham execute and launch his evocative niche fragrance line Byredo (short for “By Redolent”) in Stockholm in 2006. Each of the 20 mostly unisex perfumes bears a distinctive base of inspiration, from a childhood memory of his mother to the Biblical tale of Salome and her seven veils. Byredo’s medicinal-looking philas, marked with straightforward white labels and black typography, decorate some of the chicest vanities in the world. But apart from the aestethic value, it’s what’s inside that will make you a believer. As part of his creative expression, Gorham deliberately uses only a few notes in each scent to avoid any clashes. Discover Byredo NM Dallas NorthPark, Houston, Bal Harbour, Atlanta, Newport Beach and McLean Tysons Galleria, as well as at NeimanMarcus.com

Byredo Founder Ben Gorham.

Byredo Founder Ben Gorham.

Category:  New To NM

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