10 Minutes With: Jimmy Choo Creative Director Sandra Choi - Neiman Marcus

10 Minutes With: Jimmy Choo Creative Director Sandra Choi

NM Social

December 23, 2016


The holiday season is with us, and shimmering embellishments are aplenty. Adorning ourselves in lavish gowns and accessories brings an undeniably exuberant feeling that gets all of us excited! What evening ensemble would be complete without luxe jewels and a head-turning handbag? A little extra sparkle never hurt, after all.

Jimmy Choo’s recently debuted Cruise 2017 collection conveniently consists of holiday-ready styles that pair perfectly with any evening look. We had the opportunity to sit down with Jimmy Choo Creative Director Sandra Choi to discover her most-loved styles, trends, and head-to-toe holiday ensembles.

Neiman Marcus: Jimmy Choo is known for creating some of the most opulent and sky-high designs. Where did you draw inspiration from for the Cruise 2017 collection? 

Sandra Choi: I was thinking about that giddy delight you see in children when they choose from a tray of sweets. I wanted there to be a sense of showmanship and an irresistible boldness throughout the Cruise season. Our Capsule Collection allows you to express a new level of individuality through your shoes. Choose the shoe or bag that fits your mood and pick from a tempting menu of jeweled and fur pom-pom treats to play with. Design and creativity are my passions, and I wanted to give our clients the chance to share this wonderful experience.


NM: With this in mind, which shoe best represents the collection’s overall concept?

SC: The Jasmine Suede Button Pump in black suede—which can be customized with seven interchangeable crystal and pearl-jeweled buttons. You can have a lot of fun with how you style the pumps depending on your mood—choosing to have matching decorations or styling your left and right foot differently.

NM: Which shoe style transitions wonderfully from day to night? 

SC: The Jasmine, as it can work for day or night—equally at home with jeans or dresses.

NM: Metallics and adorned shoes were huge trends this fall. Can you tell us about a few styles from the Cruise 2017 collection that incorporate these trends and are perfect for holiday dressing?

SC: The Cruise collection is heavy on adornment especially with the Pick & Choos Capsule. In the main collection we have styles such as the Annie Sequined Sandal in tea rose. Also the timeless allure of our signature glitter fabric is presented in shades of silver and mocha on the quintessential heeled pump, Romy. For a girly take on sparkle, there is the low block heel Vicky Glitter Ankle-Wrap Ballerina Flat with a silver glitter finish. Sparkle and Cruise go hand in hand—it’s party season after all.

NM: Is there a handbag from this collection that would make for an elegant pairing for a holiday event?

SC: The jeweled Celeste is a standout piece—it is like a piece of jewelry. Pair this handbag with a little black dress or even jeans and a blouse and you are holiday ready.


NM: Two of our most-loved shoe designs are the Electra and the Jasmine. These new suede styles offer customizable options. Can you tell us more about these features?

SC: The Jasmine is the essential heeled pump. In navy suede it feels timeless and elegant. The Electra is a great party sandal with a peep toe and platform made for dancing all night.

NM: When styling an outfit, do you start with clothing, shoes, or accessories?

SC: It depends but mostly the shoes!

NM: Which men’s style would make a perfect holiday gift?

SC: The tasseled evening loafer Foxley. This style is classic and irreverent whether it’s dressed up or down. 

The holidays are quickly approaching! Shop the latest Jimmy Choo styles in time for your next event at NeimanMarcus.com.

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