10 Minutes With: Rebecca Minkoff
February 20, 2017
California’s own cool girl Rebecca Minkoff took her Spring 2017 show to the streets of The Grove in Los Angeles. On February 4, the outdoor shopping center filled with bloggers, models, and celebrities anticipating the designer’s third see now, buy now collection.
We had the opportunity to catch up with Minkoff post-show to get the details on her spring collection—inspiration and insight for apparel and handbags included.
NM: During the weeks leading up to your show at The Grove, what was it like for you and your team?
Rebecca Minkoff: It definitely takes an army—a lot of hard work and long hours! I am lucky to be surrounded by such a hardworking and dedicated team who go above and beyond to make this dream a reality.
NM: How does this collection compare to your Spring 2016 collection?
RM: Spring 2016 represented the Minkoff girl at her baddest—whereas Spring 2017 is all about effortless beauty and a carefree lifestyle.
NM: Tell us about the inspiration for your Spring 2017 collection.
RM: I looked back to my Southern California roots for this collection and was inspired by the carefree lifestyle of the ’70s surf scene. Airy silhouettes, bohemian florals, retro graphics, denim, and sweats bring a relaxed, casual feel. Black, white, and leather add a downtown edge. Embroidered pieces reference quick escapes to Baja, and the sun-bleached palette reflects the beach and sunsets along the coast. It’s all designed to be easily mixed and layered together—just as you’d dress in Cali for those hot days and cool nights.
NM: Why did you choose to show in Los Angeles?
RM: I decided to host in L.A. because I wanted to create inclusivity with a show that allowed the public to participate and directly connect with the brand—which provided them with the ultimate runway experience. We wanted to give our customer exactly what she wanted—immediate satisfaction and a 360-degree lifestyle experience that tapped into technology, beauty, wellness, philanthropy, entrepreneurialism, and the culinary arts.
NM: From morning yoga to mid-day wine tastings, and then the collection reveal in the afternoon, what was your favorite part of the day?
RM: We were lucky to have the opportunity to bring our show to The Grove this season, and it exceeded all of our expectations, so I can’t really pick a favorite. It was so surreal seeing it all come together from start to finish.
NM: In your opinion, how have see now, buy now collections changed the fashion industry?
RM: This model aims to get the consumer excited about retail again. It lets our media, retail, and influencer partners become heroes to their consumers and followers by breaking down the barriers and allowing them to be a part of the conversation. I think being able to give the consumer something that she can be excited about and receive right away is something that we have to do. The see now, buy now plan better satisfies our plugged-in customer.
NM: Describe the Rebecca Minkoff woman this season. What are her favorite activities, and where is she going in these pieces?
RM: She craves experience. Her lifestyle includes everything from health and wellness to beauty and technology. She is carefree and always on the go. The pieces are intended to easily fit her lifestyle.
NM: What colors were you most excited to use this season?
RM: My spring collection was inspired by California so we used a lot of bright colors and prints to play off the theme. One of my favorite prints is the poppy. I used this print throughout my collection in various silhouettes and styles.
NM: What is your go-to textile for spring?
RM: Viscose—it’s the perfect textile for making light and delicate clothing, which is what this collection is all about.
NM: Is there a piece from this collection that every woman needs to own?
RM: The Midnighter Messenger Bag and the Hook Up Bag are two of my favorites. They both match perfectly with the Boca Dress. It’s a dress-up, dress-down piece that I wore on the runway—perfect for that laidback vibe.
NM: What are your styling recommendations for spring? Do you have a favorite trend?
RM: I am really into bohemian florals, loose silhouettes, and denim for spring.
NM: If you had to give women one piece of advice, what would it be?
RM: It takes time—not everything happens all at once. Stay true to yourself and follow your passion. Even if your dream seems unattainable, you can achieve it if you stay focused, driven, and diligent.
NM: What’s one fashion rule you love to break?
RM: Break the norm—be unique and different!
NM: Are there any other advancements you hope to see in the industry’s future?
RM: I think that fashion is constantly changing and evolving. The more it changes, the more designers grow and push themselves. Every brand will do what makes sense for their own consumer and their needs. I think this is only the beginning of the fashion week evolution, and I am excited to see what’s to come in the future.