September 17, 2014
Few logos are more iconic than the interlocking GG. From its early days as the calling card of the European jet set to its current status as a symbol of modern-day sexy, the double G has always meant one thing: Fashion.
Now the famous hallmark is adorning a whole new set of little luxuries. Introducing Gucci Beauty. Though the Italian house is home to several eminently successful fragrances—Gucci Première, Flora by Gucci, Gucci Guilty—the 19-piece collection marks its first foray into color cosmetics. Leading the charge? Artistic director Pat McGrath, who’s been directing makeup for the house’s runway shows for over a decade.
Fittingly, the collection draws its inspiration from the runway. Gucci creative director Frida Giannini turned to the Gucci archives to reference textures materials, and colors. The most recurrent hues—gold, black, red, bronze, copper, and ottanio or teal green—became known as the “Iconic Six” and anchor the palettes. Future shades will reflect each season’s most current ready-to-wear colorways and fabric swatches.
Despite the collection’s runway roots, McGrath and team worked diligently to create formulas that are wearable in the real world, too. Likely stars from the extensive range for face, eyes, lips, and nails include the color-rich Lux Moisture Lipstick and Opulent Volume Mascara, both destined for makeup kits and evening clutches thanks to high-tech formulas four years in the making.
In true Gucci form, every detail of the collection has been considered. Case in point: using a new technology, the logo has been lasered into each powder palette so that it remains visible even after the uppermost layers have been brushed away. Confirming yet again the staying power of the double G.