On the Runway with Alice + Olivia and Neiman Marcus
April 11, 2016
Stacey Bendet, the trailblazing designer behind alice + olivia, is joining the See-Now-Buy-Now movement in partnership with Neiman Marcus.
The groundbreaking runway show will be held in Los Angeles at NeueHouse Hollywood on Wednesday, April 13. Immediately following the event, the festival-themed designs will be available for purchase. The show will feature the highly anticipated alice + olivia x Grateful Dead capsule collection paired with limited-edition items from the Spring 2016 collection, many available exclusively at Neiman Marcus and alice + olivia online.
“I hope to inspire consumers worldwide to kick off their festival season with alice + olivia,” said Bendet, “a See-Now-Buy-Now runway show is something I have been wanting to do for a few seasons, but it took time to feel out when and where felt right. I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival.”
Neiman Marcus Fashion Director Ken Downing is set to co-style the runway show alongside Bendet. “It is exciting to be involved in the forefront of a new fashion phenomenon with Stacey,” said Downing. “She has always been wildly intuitive, with the ability to anticipate her fashionable customers’ wants and desires. Creating a highly curated, creative, clever, and in-season fashion show, as only Stacey can do, with a See-Now-Buy-Now mantra, makes sense for her fashion followers who love and adore what she designs!”
Echoing what we saw during New York Fashion Week, the See-Now-Buy-Now concept is making waves in the fashion world, modernizing the industry to meet consumer needs. With such a cutting-edge update to the current format, we can expect to see this approach flourish in shows to come.
Tune in to Neiman Marcus’ Periscope, Facebook, and Snapchat for live streams of the runway show at 7pm PT on Wednesday, April 13, and shop your favorite looks at NeimanMarcus.com.