The House of Buccellati
October 15, 2015
Three generations of this house have created a subtle, distinctive style—evoking the glamour of the past while remaining relevant in a modern world. This master’s muse wears her jewelry to complement her own beauty. From the heritage, to signature pieces and modern muses, Brand representative Luca Buccellati tells us all about the House of Buccellati below.
NM: Where was Buccellati started?
In 1919, Mario Buccellati opened up his first jewelry store in Milan, on Largo Santa Margherita, a stone’s throw away from the famous La Scala Theater and the elegant Galleria Vittorio Emanuele II.
NM: What year was the brand started?
Buccellati was founded in Milan in 1919.
NM: Who is the Founder?
NM: Tell us about the brand’s heritage:
Buccellati unique style is inspired by the Italian Renaissance Art, mixed with Venetian Art, using white and yellow gold, platinum and silver combined with diamonds and precious stones.
Together with its distinguished Milanese heritage, Buccellati has become renowned for its subtle, yet distinctive style that evokes the glamour of the past and remains relevant in the modern world.
NM: Who is the creative director?
NM: Tell us about your signature piece(s).
The new ICONA collections combines iconic designs and styles, demonstrating the development of this century-old brand.
NM: What does Buccellati specialize in?
Jewelry, Watches and Silverware
NM: What metals or stones is Buccellati known for?
Buccellati is known for its excellence in handcrafting/engraving techniques using white and yellow gold, platinum and silver combined with diamonds, and precious and colored stones.
NM: Does the brand have a muse?
Buccellati’s muse is every elegant and refined woman that wears jewelry to complement her beauty because she doesn’t need anything else to enhance it.
The elegant style of Indre Rockefeller, Marta Ferri and Shanyan Koder make them the modern Buccellati muses, and others will be revealed in the next few months.
NM: Tell us how Buccellati is made:
Made in Italy with unique craftsmanship techniques that date back to the Renaissance period. Some examples of engraving techniques are:
Rigato: engraving based on parallel lines.
Telato: a design created by fine crisscross lines.
Segrinato: a texture less luminous, but surely softer and silkier.
Ornato: engraving of a figure or a design (amimal, leaf, flower, etc.)
Modellato: the most delicate engraving technique, which consists of several designs chiseled in three dimensions, like a sculpture.
Lacework: fine lace and honeycomb are obtained by the artisan sawing pentagon-shaped holes using a fine blade.
The works of art produced by three generations of the Buccellati family can be compared to the Renaissance tradition of craftsmanship innate in the Venice, Florence, Rome and Milan workshops. Both Gianmaria and his son Andrea have continued to work in the tradition of the company’s founder, Gianmaria’s father Mario.
NM: Do you have any stories or moments to share that are an integral part of the brand?
The famous Italian “literary dandy” Gabriele D’Annunzio coined the name “Price of Goldsmiths” for Mario Buccellati—thanks to his knack for drawing and inquisitive mind. This made Buccellati one of Italy’s highly respected jewelers and goldsmiths of the time.