Trending Now: John Hardy - Neiman Marcus

Trending Now: John Hardy

NM Social

November 17, 2016


6_silvertree_02 Since 1975 John Hardy has been creating timeless, one-of-a-kind pieces. An artist and visionary, Hardy visited Bali in the 1970s and was instantly enchanted by the island’s sublime beauty. He founded an authentic collective with local artisans and to this day, his namesake brand continues to create jewelry of ultimate beauty. In the spirit of the upcoming holiday season, we delve into the creation of his recent showstopping collections.

John Hardy does more than create exquisite pieces—the brand also creates dreams by building a legacy and giving back to the Balinese community through handcrafted, sustainable luxury. The brand is rich in history, with symbolism, intricate techniques, and mythic elements passed down through generations of master artisans. Each of John Hardy’s collections honors the transmission of creative energy from the artist to the wearer.


The John Hardy brand has an authentic history of making its business a force for positive change. The company is deeply rooted in respect for partnership and community—they share daily gatherings and organic meals at the John Hardy Ubud Design Studio and Workshop. Commitment to these essential values is central to all that they do and believe in.

Sustainability is also highly valued at John Hardy. Hardy, an avid environmentalist himself, has been an advocate for the use of natural materials and sustainable practices from the beginning. Today, the brand continues to operate in harmony with their surroundings. The Ubud Workshop was built from low-impact materials and is set among 400 acres that include rice paddies and farms.

When you wear a John Hardy piece, you become a part of this globally minded legacy. The Wear Bamboo, Plant Bamboo program is an environmental renewal program that ensures with every purchase from the Bamboo collection bamboo seedlings are planted to help offset carbon emissions.


Each piece of jewelry is handcrafted through an eight-step creation process, which utilizes fine jewelry techniques descended from Bali’s royal courts. Each master artisan is an expert who focuses on one specific. With this, no machinery is required in the making of each piece. Many artisans possess skillsets that have been handed down for generations and may even carve the tools they use.

Fall 2016 marked the launch of a new chapter in the brand’s Chain Story. A contemporary evolution of a classic flat, woven chain bracelet designed for men in the early 1990s, the Modern Chain Collection connects John Hardy’s earlier artisans with the brand’s modern aesthetic. Inspired by the original chain-weaving method, the redesigned chain honors its treasured technique and unique symbolism. The Modern Chain Collection is a graphic yet refined assortment of versatile jewelry that is powerful, dramatic, and inspiring. These pieces are ideal for everyday wear and special occasions alike—perfectly fitting for the upcoming holiday season.


The updated men’s designs are slimmer and lighter than their original inspirations, while still portraying the same power and masculinity. Because of the physical strength needed to weave the bracelets’ large links, men are the only individuals who weave them.

The new Women’s Modern Chain Collection includes bracelets, cuffs, necklaces, rings, and earrings in both gold and silver. A modern take on a classic icon, the product in the collection is smoothed and flattened, creating a new pattern for John Hardy with a fresh, minimal aesthetic. Designed with the wearer’s comfort in mind, the bracelets and necklaces feature flat and slim modular chains.

Inspired by the vibrant contrast of light in Bali, the campaign for the Women’s Modern Chain Collection was shot in the Mengest and Pupuan rice fields and reflects the warm color palette, lush greenery, and natural sunlight of the region. Shot and directed by renowned photographer Cass Bird, the campaign captures the graphic simplicity of the jewelry through a dramatic and visual lens. The juxtaposition of luxury jewelry against the natural landscape continues to highlight the brand’s dedication to creating unique pieces that are powerful, dramatic, and inspiring.

Have you discovered the perfect gift for your loved one yet? John Hardy pieces can be styled with virtually any ensemble—they exude confidence, elegance, and chic simplicity. The Classic Chain remains one of the most iconic John Hardy collections and continues to resonate with consumers. For many it is the first collection they buy when they discover the brand—and its pieces are excellent gifts for everyone from first-time wearers to brand devotees.

Shop the latest John Hardy collections just in time for the holiday season at

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