Memorable cars in The Neiman Marcus Christmas Book
December 20, 2014
Automobile partnerships rank highly within our holiday gifting options. As one of the most expected Christmas gifts every year, this ‘Flashback Friday’ we decided to celebrate some of our most memorable cars sold in The Christmas Book.
While the automobile tradition was firmly established in the mid 1990s, Neiman Marcus had actually offered cars prior to that. Among them were the “Jaguars” in 1968 and the 1970 Thunderbirds. The latter pair retailed for $25,000 and included all sorts of gender-specific paraphernalia: for her, a sewing kit, a telescoping fluorescent mirror and a complete tape center with French and Italian language lessons. For him, an electric razor, a dictating machine and locking safety box, along with Spanish and German language lessons. Each Thunderbird also came equipped with a mobile telephone system. Talk about gifts outside the box.
In 1995, NM took the automobile partnerships to the next level by offering a limited-edition BMW Z3 roadster, a version of the car that the one-and-only famous secret agent drove. One hundred models of the roadster were produced, and all cars sold through in six hours. The price, $35,000.
The 2002 Ford Thunderbird was offered as a Christmas Book fantasy gift in 2000. This was the largest edition of NM automobile partnerships ever produced: 200 models for the price of $41,995 each. Needless to say, the charming Thunderbird was an instant success, with hundreds of customers calling dibs on the cars, which ended up selling out in two hours and 15 minutes.
In 2004, the NM team picked the Limited-Edition 2005 Maserati Quattroporte to be the automobile fantasy gift. Sixty exclusive sedans were personally designed by the legendary car designer Pininfarina, who chose specific colors, materials and finishes for the NM model. Personalization was important, so, each car bore the owner’s name side by side to Pininfarina’s on the individually numbered nameplate. Chic!
In 2012 we had yet another sell-through. In one hour and 46 minutes, we sold out of 12 2013 McLaren Spider 12C convertibles that retailed for $354,000. This stunner made the news and was heralded as the most technologically advanced supercar ever!
Have a thing for fantasy cars? Don’t miss this year’s NM Edition of the 2015 Maserati Ghibli S Q4, available for shopping online and in stores.