The 2016 Fantasy Gifts - Neiman Marcus

The 2016 Fantasy Gifts

Hillary Stonger

October 20, 2016



As the holiday season grows closer and closer, the highly anticipated 90th Neiman Marcus Christmas Book has now arrived! Legendary for a reason, our annual Fantasy Gifts wish list unveils the world’s most imaginative and exclusive gifts.


First published in 1926 as a 16-page booklet, the Neiman Marcus Christmas Book was initially intended as a Christmas card to the store’s best customers. Through the years, the book has maintained its personal touch while evolving into a go-to source for alluring and mystical gifts. Since 1960, when Stanley Marcus challenged his executives to come up with unexpected gifts for the holidays, Neiman Marcus has been capturing and offering the most stylish, beautiful, and rare fantasies for him and for her. This year you have the chance to jet to the destination of your dreams in your deluxe private plane, treat that special someone to the night of their life, host the most luxurious party ever imagined, and live like royalty.


“We are thrilled to present the 2016 Fantasy Gifts. Our team has scoured and vetted hundreds of one-of-a-kind items resulting in this highly curated collection of 12 items and experiences,” said Jim Gold, President and Chief Merchandising Officer of Neiman Marcus. “It is our goal to bring dreams to life!”


Each year, The Christmas Book features specially commissioned artwork, and its cover is just as anticipated as its content. “With the goal of bringing a fashion component to the cover of The Christmas Book, we combined custom artwork by Maija Louekari with the beautiful face of Lindsey Wixson to create a final image photographed by Walter Chin. And, to add that bit of fantasy that Neiman Marcus is famous for, the lenticular printing animates Lindsey winking,” said Georgia Christensen, Vice President, Brand Creative Director of Neiman Marcus. This year represents only the second time a unique element has been used to animate the cover. In 1999, a Christmas tree glistened with butterflies thanks to a lenticular onset.


While you’re getting ready for the gifting season, know that the giving doesn’t stop with your loved ones. With the purchase of each Fantasy Gift, a percentage of the proceeds will be donated to The Heart of Neiman Marcus Foundation.


The Love to Give Collection, also featured in the 2016 Christmas Book, includes over 50 perfectly priced items for gift-giving, and NM stores will donate ten percent of the proceeds to youth arts education in Neiman Marcus communities across the country. An additional $50,000 from online sales will benefit The Heart of Neiman Marcus Foundation. Brands participating in the Neiman Marcus Love to Give Collection include, but are not limited to, Hermès, Yves Saint Laurent beauty, Fresh, Lumio, Sugarfina, and Kate Spade New York, with prices that range from $10 to $225.


Fully embrace the holiday season by combing through our 2016 Christmas Book for additional features and gift collections!


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