Alicia Lund of Cheetah Is The New Black - Neiman Marcus
Cheetah Is The New Black

Alicia Lund of Cheetah Is The New Black

Regina Campbell

July 28, 2014


What are your summer style essentials? We all love sunny dresses and denim cutoffs, but only a few girls can make those basics look fresh and cool on a day-to-day basis. Alicia Lund of Cheetah is the New Black is an expert at making statement pieces her neutrals, which is why we asked her to compile a summer style guide along with PayPal, and we love what she put together. The San Francisco-based gal is definitely no stranger to smart Northern California layering, and she does the high-low look to perfection. This time she paired Balenciaga glove sandals with Vince leather shorts, an Iro bomber jacket and a black Saint Laurent crossbody bag. We are definitely taking her cue.

Alicia wearing A.L.C. Tank, Vince shorts, Ray-Ban Aviators, Iro Jacket, Balenciaga Heels and Saint Laurent handbag.
Alicia wearing A.L.C. Tank, Vince shorts, Ray-Ban Aviators, Iro Jacket, Balenciaga Heels and Saint Laurent handbag.

NM: Hometown?
AL: Chico

NM: Tell us about your summer style essentials.
AL: A classic pair of aviators, a little white dress, denim cutoffs and boyfriend jeans (always), a light-colored leather jacket and booties. I’m in San Francisco where it’s cooler all the time, so a leather jacket is a year-round necessity for me.

NM: A designer that you just recently started wearing and loved?
AL: I was recently introduced to Anine Bing and want to own every single piece from her line.

NM: Your go-to handbag and shoes for summer?
AL: Handbag – Cleobella fringe bag, and I’m lusting after the Proenza Schouler fringed bag for fall. Shoes – Isabel Marant and Anine Bing boots.


NM: Your handbag essentials around the city?
AL: I always have lip gloss, my ear buds, pen and notepad, and trail mix or a Kind bar.

NM: Where do you find style inspiration?
AL: Especially when traveling (I love to see what girls are wearing in various cities)

NM: What’s your favorite photo app filter?

NM: Where could we find you on a Saturday afternoon?
AL: Probably on a hike or at the park with my guy.

NM: Tell us about your summer beauty look.
AL: Super simple! I don’t wear a lot of makeup, so I use a light foundation or tinted moisturizer with SPF and Nars blush. I always darken my eyebrows, but rarely wear eye makeup. If I’m going out, I’ll add mascara and a smudge of dark eyeliner. It’s rare for me to go for eye shadow, so if I do, you really know it’s a special occasion.

NM: What’s your latest social media/tech obsession?
AL: My friends are super tech-savvy, so they’re constantly keeping me in the know. One recently launched a new very visual, content-sharing app, Pixora.

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